SEO (Search Engine Optimization) and Google Ads (formerly known as Google AdWords) are two different strategies for increasing visibility and traffic for a website on search engines like Google:1. SEO is the process of optimizing a website to rank higher in organic (unpaid) search engine results. It involves optimizing website content, improving site structure, and obtaining backlinks from other websites. SEO is a long-term strategy that aims to increase organic traffic and improve a website's visibility over time.2. Google Ads, on the other hand, is a paid advertising platform where businesses pay to have their ads displayed in Google's search results. These ads are marked as Ad and appear at the top and bottom of the search results page. Google Ads allows advertisers to target specific keywords, demographics, and locations, and they pay for each click on their ad (PPC - Pay Per Click). Google Ads provides more immediate results compared to SEO but requires ongoing investment to maintain ad visibility.In summary, SEO focuses on improving organic search rankings over time, while Google Ads provides immediate visibility through paid advertising. Both can be valuable strategies for increasing website traffic and achieving business goals, depending on your budget, goals, and target audience.