The Power of Consistency in Music Branding - Michael Jackson & Tina Turner
Yah N
Welcome back to the channel! Today, we're diving into how Michael Jackson and Tina Turner used consistent fashion to build their iconic brands. Unlike many modern artists, they often wore the same outfits from their music videos not just on stage but also in public, making their looks instantly recognizable and unforgettable.Take Michael Jackson’s red leather jacket from “Thriller.” He didn’t just wear it in the video; he made it a staple in live performances and public appearances. This consistency helped solidify his image, making it easy for fans to mimic his look and keep him in the public eye. The same goes for his white suit and fedora from “Smooth Criminal” and the red “Beat It” jacket. These outfits became part of his identity, appearing in both his concerts and everyday public appearances, ensuring that his style remained iconic and closely tied to his music.Tina Turner followed a similar approach. Her look from “Steamy Windows”—leather mini-skirts, high heels, and big hair—wasn't just for the music video. She wore similar outfits on stage and in public, reinforcing her powerful image. Fans could easily recognize and replicate her style, which became a symbol of her fierce, confident persona. Whether performing or attending events, Tina’s consistent fashion choices helped maintain her status as the Queen of Rock ‘n’ Roll.