One key sales technique to build trust with prospective customers is to be transparent and honest throughout the sales process. This means providing accurate information about your products or services, being upfront about any potential drawbacks, and setting realistic expectations. Another important aspect of building trust is to listen actively to your customers. By understanding their needs and concerns, you can tailor your pitch to address their specific requirements and build a strong rapport. Additionally, follow up with customers in a timely manner and provide exceptional customer service to show that you value their business. Furthermore, it is crucial to demonstrate your expertise and knowledge in your industry. By showcasing your understanding of the market and offering valuable insights, you can position yourself as a trusted advisor rather than just a salesperson. In conclusion, building trust with prospective customers is essential for successful sales. By being transparent, listening actively, providing exceptional customer service, and showcasing your expertise, you can establish credibility and form lasting relationships with your clients.